Artisanal Venetian Plaster & Specialty Wall Finishes
At Simple Venetian Plaster, we specialize in the ancient art of hand-applied lime plaster, bringing organic texture and timeless luxury to modern interiors.
Based in Los Angeles, CA, we work with design-conscious professionals and homeowners seeking expert craftsmanship and refined, high-end design.
Warm neutral tone clay plaster wall with the shadow of an indoor plant blowing in the wind.
Our Design Philosophy
The Beauty of
Imperfect Perfection
Simple Venetian Plaster was founded on a singular belief: that walls should be more than just a backdrop. They should be a masterpiece of texture and light. Our journey began with a passion for lime-based, eco-friendly materials that have defined European architecture for centuries. With over 15 years of experience, our team of master artisans brings these time-honored, trowel-applied techniques to luxury homes and commercial interiors across Los Angeles and Southern California.
Inspired by the principles of wabi-sabi and minimalist interior design, we believe that luxury lies in the organic details. Unlike cold, flat paint, our authentic Venetian plaster offers depth, movement, and a tactile warmth that evolves with the light throughout the day. By using natural mineral pigments and lime putty, we don’t just decorate surfaces; we create breathable, carbon-absorbing, and sustainable environments.
Each project is approached with meticulous attention to detail, from custom color matching to the final burnish. We specialize in transforming architectural elements—including feature fireplaces, seamless bathrooms, and expansive accent walls—using traditional hand-application methods. Our philosophy is simple: honor the craft, respect the material, and create bespoke wall finishes that will be cherished for generations.
A Seamless Approach to High-End Finishes
Achieving a luxury finish shouldn’t be a complicated process. From the initial color consultation to the final application, we provide a clean, professional, and collaborative experience. We work closely with homeowners, architects, and interior designers to ensure every movement of the trowel aligns with your vision.
Designer reviewing a fan deck of color swatches to select the perfect custom shade for a Venetian plaster project.
01 Consultation
We meet with you to discuss your vision, and analyze the lighting and architecture of the space.
Artisan applying beige Venetian plaster with a steel trowel, demonstrating the hand-crafted layering technique.
02 Sample Curation
We create a custom plaster sample for you to see and feel the texture of the finish in your own space.
A close-up, high-texture view of white Venetian plaster with broad, hand-applied trowel strokes, showcasing the depth and artisanal detail of a custom wall finish sample.
03 Application
Our master applicators meticulously apply your specialty plaster finish, ensuring a seamless, high-end result.
Sustainable Lime Plaster & Traditional Techniques
We utilize authentic, eco-friendly lime plasters and Italian marmorino to ensure a finish that is as durable as it is beautiful. Unlike synthetic “plaster-look” paints, we work exclusively with authentic mineral-based materials. Our finishes, ranging from high-sheen Marmorino to earthy, matte Tadelakt, are naturally breathable, mold-resistant, and carbon-absorbing. We prioritize non-toxic, zero-VOC materials that ensure your space is as healthy as it is beautiful.
Transform Your
Space with Simple
Venetian Plaster
Ready to elevate your next project? Based in Los Angeles, CA, we serve clients nationwide who value quality, durability, and the human touch in design. Let’s create a surface that speaks for itself.